The market for pouches has seen dramatic growth over the past five years, increasing by 50% in unit volume terms to approaching 17 billion units in 2013. Beverages and pet food are the largest end use categories, each accounting for one-third of demand, closely followed by human food applications with around 30% share. Stimulating the recent growth in pouches has been the drive to replace plastic and glass bottles and cans, packaging cost reduction and consumer convenience. In its new report on...